Lumina
CASE 01-04
TASK - Our goal with the design and rebranding initiative was to establish a modern and cohesive visual identity that reflects the company's values and resonates with its target audience. We aimed to create a unique brand experience that enhances brand recognition and fosters a strong connection with customers.
FIELD - BRANDING ,DESIGN
ROLE - Art designer,Designer
RECOGNITION - The product design has received acclaim for its innovative and minimalist approach, solidifying its position as a standout solution in the industry.
Problem ➺
Lumina, a skincare product company, faced several challenges in establishing its brand identity and online presence. The company struggled with low brand recognition, difficulty in conveying the benefits of its products, and limited customer engagement on its existing website..
This project entailed developing a robust design system and refining digital touchpoints, ensuring a seamless user experience across their app ecosystem with a design partner capable of adapting to their continuously evolving requirements.
Solution ➺
Throughout our partnership, As the developer responsible for designing Lumina's product branding and website, I addressed these challenges by implementing a comprehensive solution. Through extensive market research and collaboration with Lumina's team, I developed a cohesive brand identity that resonated with the target audience and differentiated Lumina from competitors. This involved creating visually appealing packaging designs that conveyed the premium quality and efficacy of Lumina's skincare products.
Hypercritical
CASE 02-04
TASK- My objective was to design a website for Hypercritical web design studio that is exceptionally attractive and visually appealing. Every aspect of the design was crafted to captivate visitors and leave a lasting impression, ensuring that the website stands out amidst the digital landscape.
FIELD - Web Development
ROLE - Designer / Programmer
RECOGNITION - Our website has garnered attention for its innovative design and user-friendly interface. It has been praised by industry experts and users alike for its intuitive navigation and engaging content, establishing it as a standout platform in our field.
Problem ➺
Hypercritical Studio, renowned for its exacting standards in website and app design, embarked on a mission to redefine commitment and demonstrate its prowess to partners. Tasked with this challenge, we undertook to elevate their vision, recognizing the pivotal role of captivating design in resonating with their target audience. As our collaboration unfolded, our focus naturally extended to optimizing user engagement and refining the user experience.
Solution ➺
Our journey with Hypercritical Studio encompassed the development of a visually arresting design system and the meticulous refinement of digital touchpoints to ensure a frictionless user journey across all platforms. Working in tandem with the some collaborators, we delved deep into the vision and objectives, harnessing innovative design strategies to drive impactful results.
Trakexcel
CASE 02-04
TASK- My objective was to design a website for Trakexcel agency that is exceptionally attractive and visually appealing. Every aspect of the design was crafted to captivate visitors and leave a lasting impression, ensuring that the website stands out amidst the digital landscape.
FIELD - Web Development
ROLE - Lead Programmer
RECOGNITION - Our website has garnered attention for its innovative design and user-friendly interface. It has been praised by industry experts and users alike for its intuitive navigation and engaging content, establishing it as a standout platform in our field.
Problem ➺
Trakexcel Agency, a leading provider of marketing and analytics solutions, aimed to revolutionize its online presence and brand image. Recognizing the importance of a captivating design that resonates with its target audience, they entrusted us with this mission. As our collaboration progressed, our focus extended to enhancing user engagement and streamlining the user experience.
This project involved the creation of a visually stunning design system and the refinement of digital touchpoints to ensure a seamless user journey across all platforms. We worked closely with the Trakexcel team to understand use the vision and objectives, and implemented innovative design strategies to achieve their goals effectively.
Solution ➺
Throughout our collaboration, we undertook various initiatives to enhance Trakexcel's online presence. We began by optimizing the website's interface and user experience, focusing on improving navigation and visual appeal. Subsequently, we delved into mobile design, exploring new app directions and refining user interactions to optimize engagement. Additionally, we revamped the onboarding process, redesigning flows and incorporating custom illustrations to communicate Trakexcel's brand story effectively. Our ultimate achievement was the development of a comprehensive design system that ensured consistency and efficiency across all design, product, and engineering endeavors.
Uzitrake
CASE 04-04
TASK - Crafting a captivating portfolio as a UX/UI designer presented a unique challenge. I needed a platform that not only showcased my design prowess but also effectively communicated my artistic vision and directorial leadership.
FIELD - UX/UI DESIGN , PORTFOLIO
ROLE - Designer, Developer
RECOGNISION - Digitally Fit Awards 2023 - Kenya
Problem
As a programmer and UX/UI designer, I recognized the importance of showcasing my skills and projects effectively to potential clients and employers. However, creating a portfolio that truly reflected my expertise and creativity posed a significant challenge. I needed a platform that not only highlighted my technical abilities but also conveyed my design sensibilities and problem-solving approach in a compelling manner.
To provide further context and insight into my design process, I needed to include case studies for select projects, detailing my approach, challenges faced, and key learnings.
Solution
To address this challenge, I approached the design and development of my portfolio with a strategic mindset, focusing on three key aspects: showcasing my technical proficiency, demonstrating my design expertise, and providing insight into my problem-solving process.
First and foremost, I leveraged my programming skills to create a clean, modern, and responsive website using HTML, CSS, and JavaScript. I ensured that the site was optimized for performance and accessibility, reflecting my commitment to delivering high-quality digital experiences.
In terms of design, I employed user-centered principles to craft an intuitive and visually engaging interface. I carefully curated my portfolio projects, selecting a diverse range of work that showcased my versatility and creativity across different domains and platforms
Throughout the development process, I iterated on the design and content based on feedback from peers, mentors, and potential users, ensuring that my portfolio effectively showcased my skills and resonated with its intended audience.
DNAnexus
CASE 03-04
TASK - Refining and enhancing the user interface and design of their platform, akin to the meticulous arrangement of five Imprimaturs on a title-page
FIELD - RE-BRANDING, DESIGN
ROLE - Development Collaborator
RECOGNISION - These are the pretty responsories, these are the dear antiphonies, that so bewitched of late our prelates and their chaplains with the goodly echo they made
Problem ➺
DNAnexus, a leading provider of cloud-based data management and analysis solutions for genomics research, faced challenges in optimizing their user interface and experience for researchers and bioinformatics professionals. As the demand for genomic data analysis grew, they recognized the importance of enhancing their platform's usability and functionality to meet the evolving needs of their users. They sought a design partner with expertise in both genomics technology and user-centered design principles to help them overcome these challenges.
This project entailed developing a robust design system and refining digital touchpoints, ensuring a seamless user experience across their app ecosystem with a design partner capable of adapting to their continuously evolving requirements.
Solution ➺
As part of our collaboration, we also focused on enhancing the mobile experience of the platform, recognizing the importance of accessibility and flexibility for users who need to access genomic data on the go. We explored innovative design concepts and interaction patterns to create a mobile interface that seamlessly complemented the desktop experience.
Furthermore, we developed a comprehensive design system that provided DNAnexus with a set of standardized components, styles, and guidelines for maintaining consistency and coherence across their entire platform. This design system not only facilitated faster iteration and development but also empowered DNAnexus's internal teams to collaborate more effectively and efficiently.
